Privacy Policy

Privacy Policy

Effective Date: February 6, 2026 Last Updated: February 6, 2026

1. Introduction

Welcome to SideLine Gear ("we," "us," or "our"). We operate the website sidelinegear.com (also accessible at sparten.store) and are committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and the choices you have.

We keep this straightforward because you deserve to know exactly what happens with your information. If anything here doesn't make sense, reach out to us at [EMAIL] and we'll walk you through it.

2. Information We Collect

Information You Provide Directly

When you place an order, create an account, sign up for our email list, or contact us, you may provide:

  • Contact information: Name, email address, phone number
  • Shipping and billing information: Mailing address, billing address
  • Payment information: Credit card or debit card number, expiration date, and security code (processed securely by our payment provider — we never store your full card details)
  • Account information: Username, password, order history
  • Communications: Messages you send us through email, chat, or contact forms

Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

  • Device information: Browser type, operating system, device type, screen resolution
  • Usage data: Pages viewed, time spent on pages, links clicked, referring website
  • Location data: General geographic location based on your IP address (city/region level — not precise GPS coordinates)
  • Cookies and similar technologies: See Section 7 for details

Information from Third Parties

We may receive information about you from:

  • Payment processors (e.g., Shopify Payments/Stripe) to confirm transactions
  • Analytics providers (e.g., Google Analytics) for aggregated website usage data
  • Advertising platforms (e.g., Meta, Google Ads) when you interact with our ads

3. How We Use Your Information

We use the information we collect to:

  • Fulfill your orders: Process payments, arrange shipping, send order confirmations and tracking updates
  • Communicate with you: Respond to your questions, send service-related notices, and (with your consent) share promotional offers and product recommendations
  • Improve our store: Analyze how customers browse and shop so we can make the website faster, easier to navigate, and more helpful
  • Prevent fraud: Detect and prevent fraudulent transactions and unauthorized access
  • Comply with legal obligations: Meet tax, reporting, and regulatory requirements

We do not sell your personal information. Period.

4. Information Sharing

We share your information only in limited circumstances:

  • Service providers: Companies that help us run our business — payment processing (Shopify Payments/Stripe), shipping carriers, email marketing (Klaviyo), analytics (Google Analytics), and customer support tools. These providers only access the data they need to perform their services and are contractually required to protect it.
  • Fulfillment partners: Our shipping and fulfillment partners receive your name, shipping address, and order details to deliver your products.
  • Legal requirements: If required by law, subpoena, court order, or government request, we may disclose your information to comply.
  • Business transfers: If SideLine Gear is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We'll notify you before your data becomes subject to a different privacy policy.
  • With your consent: We may share your information in other situations where you've given us explicit permission.

5. Data Retention

We keep your personal information only as long as necessary:

  • Order data: Retained for 7 years after your last purchase to comply with tax and accounting requirements
  • Account data: Retained as long as your account is active, plus 30 days after deletion request
  • Marketing data: Retained until you unsubscribe or request removal
  • Website analytics: Aggregated analytics data is retained for up to 26 months
  • Customer support records: Retained for 3 years after resolution

When we no longer need your data, we securely delete or anonymize it.

6. Your Rights

Depending on where you live, you may have specific rights regarding your personal information.

All Customers

Regardless of your location, you can:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Unsubscribe from marketing emails at any time (click "unsubscribe" at the bottom of any email)
  • Request deletion of your personal information

California Residents (CCPA/CPRA)

If you're a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

  • Right to Know: You can request details about the categories and specific pieces of personal information we've collected about you, the sources of that data, our business purposes for collecting it, and the categories of third parties with whom we share it.
  • Right to Delete: You can ask us to delete the personal information we've collected from you, subject to certain legal exceptions.
  • Right to Correct: You can request that we correct inaccurate personal information.
  • Right to Opt-Out of Sale/Sharing: We do not sell your personal information. If this ever changes, you'll have the right to opt out.
  • Right to Limit Use of Sensitive Personal Information: You can direct us to limit our use of sensitive personal information to what's necessary to provide our services.
  • Right to Non-Discrimination: We will not deny you goods or services, charge different prices, or provide a different quality of service because you exercised your privacy rights.

To submit a CCPA/CPRA request, email us at [EMAIL] with the subject line "CCPA Request." We'll verify your identity and respond within 45 days.

European Economic Area, UK, and Swiss Residents (GDPR)

If you're located in the EEA, UK, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR):

  • Right of Access: Request a copy of the personal data we process about you.
  • Right to Rectification: Request correction of inaccurate or incomplete data.
  • Right to Erasure ("Right to Be Forgotten"): Request deletion of your personal data when it's no longer necessary for the purposes it was collected.
  • Right to Restrict Processing: Ask us to temporarily stop processing your data in certain circumstances.
  • Right to Data Portability: Receive your personal data in a structured, commonly used format and transmit it to another controller.
  • Right to Object: Object to processing of your data based on our legitimate interests, including direct marketing.
  • Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

To exercise these rights, contact us at [EMAIL]. We will respond within 30 days. If you believe your rights have been violated, you also have the right to lodge a complaint with your local data protection authority.

Other U.S. State Residents

Residents of Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, and other states with consumer privacy laws may have similar rights to access, correct, delete, and opt out of certain processing. Contact us at [EMAIL] to exercise your rights, and we'll handle your request in accordance with applicable law.

7. Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us remember your preferences, understand how you use our site, and improve your experience.

Types of Cookies We Use

Cookie Type Purpose Duration
Essential Enable basic site functions like page navigation and checkout Session or up to 1 year
Analytics Help us understand how visitors interact with our site (Google Analytics) Up to 26 months
Marketing Track ad effectiveness and deliver relevant ads (Meta Pixel, Google Ads) Up to 13 months
Preferences Remember your settings like currency and language Up to 1 year

Managing Cookies

You can control cookies through:

  • Your browser settings: Most browsers let you block or delete cookies. Check your browser's help menu for instructions.
  • Our cookie consent tool: When available, use our on-site cookie banner to manage your preferences.
  • Opt-out links: Google Analytics Opt-Out, Meta Ad Preferences

Note: Blocking essential cookies may prevent parts of our website from functioning properly.

Do Not Track

Some browsers send a "Do Not Track" (DNT) signal. There is currently no industry standard for how websites should respond to DNT signals, so our site does not alter its behavior in response to DNT. However, we support the Global Privacy Control (GPC) signal and treat it as a valid opt-out request where required by law.

8. Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These include:

  • Encryption: All data transmitted between your browser and our website is encrypted using SSL/TLS (you'll see the padlock icon in your browser)
  • Payment security: Payment card data is processed by PCI DSS-compliant payment processors — we never store your full card number on our servers
  • Access controls: Only authorized personnel with a legitimate business need can access customer data
  • Regular monitoring: We monitor our systems for suspicious activity

No method of internet transmission or electronic storage is 100% secure. While we do our best to protect your data, we cannot guarantee absolute security. If you believe your account has been compromised, contact us immediately at [EMAIL].

9. Children's Privacy

SideLine Gear does not knowingly collect personal information from children under the age of 13 (or under 16 in the EEA/UK). Our products are intended for purchase by adults, including parents purchasing gear for their children.

If you're a parent or guardian and believe your child has provided us with personal information, please contact us at [EMAIL] and we will promptly delete that information.

10. International Transfers

SideLine Gear is based in the United States. If you're visiting our website from outside the U.S., please be aware that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

By using our website and providing your information, you consent to this transfer. Where required by law (such as GDPR), we rely on appropriate safeguards, including Standard Contractual Clauses approved by the European Commission, to ensure your data is protected.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes, we'll:

  • Post the updated policy on this page with a new "Last Updated" date
  • Send you an email notification if you have an account with us
  • Display a notice on our website

We encourage you to review this page periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy, your personal data, or want to exercise any of your rights, reach out to us:

  • Email: [EMAIL]
  • Mailing Address: [ADDRESS]
  • Subject Line: Include "Privacy" in your email subject so we can route your request quickly

We aim to respond to all privacy-related inquiries within 30 days.

SideLine Gear | sidelinegear.com